upselling
strategy
A Ukrainian event agency that focuses on organizing one-of-a-kind corporate, marketing, and business events for both local and international companies.
our challenge:
To reposition the market focus by identifying a new target audience and formulating a strategic approach to engage it.
Market Research
Identification of Opportunity
Service Rebranding
Website Mapping and Architecture
Strategic Launch
opportunity
Through market research focused on competitor analysis, we concluded that rebranding an existing service to target corporate clients seeking custom, high-quality event merchandise would be more effective than creating something entirely new. The agency occasionally provided merchandise as part of their event packages, so we prioritized developing this as a standalone offering.
Our partner sought to diversify their services, and we proposed introducing custom merchandise as a standalone offering, using their existing experience in event-based merchandise.
Additionally, we recognized that a dedicated website would be crucial for effectively showcasing the updated services and enhancing the online presence to attract and engage a new target audience.
solution
We helped align the new service with the agency’s positioning. Utilizing their existing pool of suppliers, we assisted with rebranding, service positioning, and website mapping and architecture. We developed the new website to present the updated services effectively.
