go-to-market
strategy
Global technology solutions provider specializing in full-cycle software development and business process outsourcing with a focus on simplifying administrative tasks, enabling businesses to reduce costs and enhance efficiency.
our challenge:
to introduce an existing product to the DACH market
Market Research
Product Differentiation
Strategy Development
Brand Identity
Website Development
Marketing Plan Implementation
opportunity
To address the challenge, we developed a go-to-market strategy for the DACH market, focusing on the unique value proposition of our client’s video explainer product. Understanding the specific needs and preferences of B2B clients in this region, our strategy emphasized clear communication of the product’s ability to simplify complex business concepts through engaging video content.
solution
Our solution included the development of a new distinctive logo and brand identity. In cooperation with the partner, we implemented a go-to-market strategy on different levels.
Our team’s priority was to devise and execute a marketing action plan focusing on email campaigns and paid advertising strengthened by a sales-driven website to attract and engage the target audience.
27%
Conversion rate lead to prospect
20%
Conversion rate to sales qualified lead
18%
Conversion rate sales qualified lead to customer
