film festival
platform
image+nation is a prominent film festival in Montreal, recognized as Canada’s first and oldest LGBTQ2S+ film festival, having been founded in 1988. The festival serves as a vital platform for showcasing queer storytelling, aiming to foster connection and reflection within the LGBTQ+ community while promoting diverse narratives from around the world.
our challenge:
To simplify festival management workflows and create a digital presence that showcases a unique identity while addressing operational inefficiencies.
Market Research
Customer Insight Interviews
Identification of Opportunity
Platform Blueprinting
Website Mapping and Architecture
User Flow
Feature Integration
Strategic Launch
opportunity
Festival websites often lack intuitive navigation, consistent user experiences, and tools that simplify operational workflows. These shortcomings not only hinder audience engagement but also make it difficult for organizers to efficiently manage ticketing, schedules, and content updates.
The image+nation film festival LGBT2SQueer Montréal website shared these common pain points, relying on outdated technology that couldn’t support the festival’s growing demands. Instead of simply creating a new website, we identified the opportunity to design a platform that would centralize festival operations, improve workflows, and the overall user experience.
Additionally, we proposed integrating a custom ticketing system to reduce reliance on costly third-party providers and optimize operations. By automating key processes such as ticketing and scheduling, the system eliminates double data entry, ensuring updates are reflected across the website. This simplifies festival management while ensuring accuracy and consistency.
solution
We created a digital structure tailored specifically to the needs of the image+nation film festival LGBT2SQueer Montréal, ensuring clarity, efficiency, and scalability. This structure positioned the festival as a distinct entity with its own dedicated platform while addressing operational challenges.
The platform was designed with a clean and intuitive navigation structure, making it easy for audiences to explore the festival’s content, schedules, and events. The modernized structure highlights the festival’s unique identity, enhancing user engagement.
A flexible content management framework allows the festival team to autonomously update and manage bilingual content, including schedules, event pages, and articles, ensuring efficient operations without technical barriers.
We integrated a ticketing structure that simplifies the process for both the team and audiences. Automated workflows ensure that ticket sales, event updates, and schedules are seamlessly managed in one cohesive system.
result:
A dedicated digital platform that simplifies festival management, enhances user navigation, and establishes a strong, independent identity.
The scalable structure reduces operational inefficiencies and provides a long-term adaptable solution.
