digital product
transformation
Largest network in the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry that connects industry professionals and organizations online and in person.
They provide digital and marketing services, targeted networking opportunities, and a community of experts within the German-speaking region.
our challenge:
to identify new scalable opportunity from the existing products
The partner faced a lack of scalable digital offerings that resonated with their extensive network, requiring a focused digital strategy.
Market Research
Identification of Opportunity
Portal Blueprinting
Feature Integration
Interface Development
Strategic Launch
opportunity
Together with the partner, we collected and assessed data on existing products, and conducted a market and competitor research to define next scalable opportunities. Based on the analysis, we identified an underutilized membership segment as a key opportunity. It promised a scalable, high-margin solution aligning with strategic and revenue goals.
solution
We developed a custom membership portal designed for seamless integration into the client’s existing digital framework.
The portal features intuitive navigation, advanced automation, and CRM integration, making it easy to manage while offering a premium user experience.
This strategic initiative aimed to make the membership services more accessible and valuable to the entire network, enhancing overall engagement and satisfaction.
result:
a transformed and scalable digital custom membership portal
The portal is a cost-effective and simple-to-manage solution for the client, which provides scalability and adaptability for future product updates. Hence, the solution creates a seamless and responsive experience, contributing to the partner’s strategic objectives.
