competitive
positioning
Full-cycle software development and digital consulting company focused on sustainable innovation, offering technology solutions across various industries to drive digital transformation.
our challenge:
TO IMPROVE THE PRODUCT'S COMPETITIVE STANDING IN A SATURATED MARKET OF COMPLIANCE SOFTWARE.
Market Research
Market Trends Analysis
Brand Strategy
Brand Identity
Website Development
Social Media Campaigns
opportunity
Our analysis revealed competitors overlooked social media for user acquisition and brand positioning. Seizing this opportunity, we decided to refresh the partner’s brand design and select digital marketing channels, focusing on social media to edge out the competition in customer acquisition.
solution
We designed the brand’s visual identity to make it more appealing and relevant to the target audience.
31%
Conversion rate from unique visitor to lead
To capture and analyze visitor behavior, we developed a new website with comprehensive data tracking analytics optimized for lead generation.
49%
Conversion rate from
lead to user
Finally, we launched targeted paid campaigns on Meta platforms to drive substantial traffic to the website and increase lead conversions.
